Source is a legal services company in Sydney that offers a wide range of services to X and Y businesses. While they offer amazing services, their positioning and copy was rather generic and didn’t speak to the customers they seek to serve. After extensive positioning consulting from our sister agency Vonimedia, we wrote and redesigned the key pages to position source correctly. Their messaging is clearer and advertising can start confidently.
increase in session engagement, duration
10%
The challenge
Our challenge was to take a strong enterprise risk management offering and make the website speak to the clients it actually wants.
The client approached us with a goal to advertise with confidence, which meant fixing the message before spending on traffic.
- Positioning and copy that could have belonged to any firm
- Messaging that did not speak to the clients the business serves
- Key pages that were not ready to receive paid traffic
- Strong professional services offering undersold by generic language
The solution
Following extensive positioning work from our sister agency Vonnimedia, we rewrote and redesigned the key pages so the site says something specific.
The language now names the clients Source serves and the problems it solves for them, instead of listing practice areas and hoping people self-select.
We refreshed the existing WordPress site rather than rebuilding it, which kept the project focused on what was actually holding things back: the message, and the pages that carry it. With that in place, advertising can start with confidence.
- Positioning translated into clear, specific copy
- Key pages rewritten and redesigned
- A refresh rather than an unnecessary rebuild
- Pages ready to receive paid traffic
The process
Positioning handover.
Translating the positioning work into a messaging brief for the site.
Copy.
Rewriting the key pages around the clients the business wants to win.
Design.
Redesigning those pages within the existing WordPress site.
Build and launch.
Implemented, tested and launched, ready for advertising.
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One less thing to manage
What does marketing need to get moving?
A new website. A campaign. Better search performance. An update that should have happened last week.
You bring the objective. We’ll handle the web part.