Web development agency FAQs

A web development agency plans, designs, builds, launches and maintains websites, online stores and web apps for other businesses. Unlike a single freelancer, an agency gives you a team under one agreement, usually covering strategy, design, development, SEO and project management, so the work doesn’t stop when one person is away. Most agencies also look after hosting, security and updates after launch. No agency can promise you the top spot on Google, and Google says so itself, so treat a ranking guarantee as a warning sign.

Choose Shopify if you sell products online, Webflow for a design-led marketing site your team can edit easily, WordPress if your team already knows it or needs a specific plugin, and custom code when speed, low platform fees or custom features matter most. No platform is best for everyone; the choice depends on what you sell, who will edit the site and how it needs to grow. Running costs differ too: WordPress needs ongoing plugin and security updates, while Webflow and Shopify include hosting and updates in a monthly plan. Tell us how your team works and we’ll recommend one and explain why.

At Webhaus, website projects start from $10,000, and a business website with 10 to 30 pages, a CMS, forms and analytics is usually $25,000 to $60,000 (ex GST). The price depends on the number of pages, features and integrations. As a guide: ecommerce stores are $30,000 to $75,000, landing pages are $3,500 to $7,500 for the first page and $1,500 to $3,000 for each variant, and web apps start from $9,500. Rebuilds that move platforms add $1,800 to $4,500 for SEO migration, and every project is a fixed price for an agreed scope.

Most of our website projects take around 6 to 8 weeks from first call to launch, a landing page goes live in 1 to 2 weeks, and online stores and web apps take longer. The build is rarely what holds a project up; content and approvals are. If you have a hard deadline, tell us on the first call. We’ll scope the project to fit, agree what must work on launch day, and commit to a date we can actually hit.

SEO services are the work an agency or consultant does to help your website rank in Google and appear in AI search tools like ChatGPT. They usually cover technical SEO, on-page optimisation, SEO copywriting, content, link building, local SEO and AI search. Most businesses need two or three of these, starting with whatever is holding the site back most. Our guide What are SEO services? explains each type and what it costs.

In Australia, ongoing SEO typically costs $500 to $1,000 a month for an entry-level package, $1,500 to $3,000 a month for growth, and from $5,000 a month for competitive or national campaigns. One-off work is priced separately: an SEO audit is usually $1,500 to $5,000, and a website migration $3,000 to $10,000. The price depends on how competitive your market is, the size of your site and how much content and link building is needed. Appearing in Google’s organic results is free; you pay for the work, not the placement.

Most websites start seeing measurable results from SEO within three to six months, with bigger gains in traffic and enquiries over six to twelve months. Google says some changes take effect in a few hours and others take several months, and that you should wait a few weeks before judging whether a change worked. Technical fixes on an established site can show results quickly. New sites in competitive markets take longest.

Make sure AI tools can reach and understand your site, then give them reasons to mention you. Allow AI search crawlers like OAI-SearchBot, keep your important content in the page HTML, and write clear answers to the questions your customers ask. Keep your Google Business Profile complete and your business described consistently across directories, reviews and other sites. Google says chasing inauthentic mentions isn’t as helpful as it seems; original, useful content matters most.

A web app is software that runs in a browser and lets people do things, such as log in, enter data, book, quote or manage work, while a website mainly gives people information. The clearest dividing line is logins and stored data: if users create accounts, save records or see content tailored to them, you’re building a web app. Many web apps can also be installed on a phone as a progressive web app (PWA), from a single codebase. Gmail and online banking are web apps; most business websites are not.

Our web app and portal projects start from $9,500 (ex GST) for a single-purpose tool such as a calculator or quoting tool, and run to $60,000 or more for a full portal with logins, user data and integrations. The price depends on the number of user roles, screens, integrations and how much data the app handles. Every project is scoped and quoted at a fixed price before the build starts. Budget for ongoing hosting and maintenance after launch too.

White label web development is when a specialist partner builds websites or web apps for an agency, and the agency delivers the work to its client under its own brand. The agency keeps the client relationship, sets the price and handles billing, while the partner provides the design, development or ongoing support behind the scenes. It lets marketing, branding and creative agencies offer web work without hiring an in-house development team. The agreement should spell out exactly how visible the partner is to the client.

Yes, both. We can work fully white label under your brand, as a named web partner, or client-facing when you need us, and the partnership doesn’t have to look the same for every job. If you only need development, we can build from your approved designs; if you need the whole project, we can handle strategy, copy, design, build and SEO. See our agency partner service.