Queensland motorcycle workshop offering servicing, tyres, insurance repairs and online parts.
Carmen you should now everything here. Please write and let me review
The challenge
Our challenge was to build one site that serves an e-commerce catalogue and a service business and doing both effectively.
The client approached us with a goal to sell parts online while still bringing local riders into the workshop.
- Workshop services and online parts competing for the same attention
- Servicing, tyres and insurance repairs hard to find and enquire about
- A website that did not reflect the client's professionalism and quality of work
The solution
We built the site on Shopify so the parts catalogue has proper e-commerce behind it, then structured everything else so the workshop side stays just as prominent.
Riders looking for a service, tyres or an insurance repair get a clear path to booking. Customers after parts get a store that behaves like a store. Both sit under one brand, and the team manages products, pricing and content themselves.
- One site serving both the workshop and the parts business
- A Shopify store built for a growing catalogue
- Clear paths to servicing, tyres and insurance repairs
- Products and content managed in-house
The process
Discovery and structure.
Mapping the two sides of the business and planning a site that serves both.
Copy and structure.
Writing the message and planning navigation that keeps services and parts distinct.
Design.
Store and service pages designed on a consistent system.
Build and handover.
Developed in Shopify, tested, launched, and handed over with training.
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One less thing to manage
What does marketing need to get moving?
A new website. A campaign. Better search performance. An update that should have happened last week.
You bring the objective. We’ll handle the web part.