Multidisciplinary surveying, spatial, utility-locating and asset services for construction and infrastructure.
Geosurv was built on the legacy Wix editor and was a website that had been touched for several years. Tiny edits would take a long time, and the Wix experience left a lot to wish for. It was slow, clunky, and underused.
Instead of rebuilding the whole site, we decided that creating landing pages on a separate subdomain would be a lot more effective to enable marketing activities to happen instantly. This prevented the need for a full rebuild and meant that the advertising team could start running ads instantly.
increase in traffic
20%
The challenge
Our challenge was to give the marketing team somewhere fast and flexible to send paid traffic, while the legacy site stayed where it was.
The client approached us with a goal to start running advertising without waiting on a full website rebuild.
- A site on the legacy Wix editor that had not been touched in years
- Small edits taking far longer than they should
- Slow, clunky pages undermining any paid traffic sent to them
- A full rebuild that would have delayed advertising by months
The solution
Rebuilding everything was not the fastest route to the outcome.
We built conversion-focused landing pages on a separate subdomain, which let the advertising team start running campaigns immediately without touching the existing site.
The pages are purpose-built for paid traffic: fast, focused on a single service and a single action, and quick to duplicate for new campaigns. Marketing activity can now happen instantly, rather than waiting on a rebuild that may or may not get prioritised.
- Landing pages live on a subdomain without a full rebuild
- Pages built for speed and paid traffic
- One clear service and one clear action per page
- A structure the team can extend for new campaigns
The process
Discovery.
Assessing the legacy site and identifying the fastest path to running ads.
Strategy and structure.
Planning a subdomain and a landing page structure built for campaigns.
Copy and design.
Conversion-focused pages written and designed around single services.
Build and launch.
Developed, tested and launched, ready for advertising immediately.
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One less thing to manage
What does marketing need to get moving?
A new website. A campaign. Better search performance. An update that should have happened last week.
You bring the objective. We’ll handle the web part.