Paid membership community offering members influencer-level perks, discounts, events and experiences.
Pretty Privilege runs giveaways and has a complex consolidation of multiple automation tools, payment tools, membership tools, and CMS requirements. Pretty Privilege needed a partner that understands the complexity of multi‑tool workflows and can continue to improve and iterate on the ever‑changing nature of this business. From building custom landing pages for specific giveaways to redesigning key sections to better represent the membership plans they offer and completely rebuilding the backend integrations, Pretty Privilege now has a solid ecosystem to continue growing the lifestyle membership brand for Gen-Z women in Australia and beyond.
The challenge
Our challenge was to become a partner who could keep improving a business that changes constantly, not an agency that delivers a website and leaves.
The client approached us with a goal to keep growing a lifestyle membership brand that runs on a genuinely complex stack of tools.
- Multiple automation, payment, membership and CMS tools to keep in sync
- Giveaway campaigns needing landing pages faster than a normal build cycle
- Membership plans poorly represented on the existing site
- Backend integrations that could not keep up with the pace of the business
The solution
We work across the whole ecosystem rather than just the front end.
That has meant building custom landing pages for individual giveaways, redesigning key sections so the membership plans are clear and comparable, and rebuilding the backend integrations that connect the automation, payment and membership tools.
Alongside the build we delivered a CRO audit of the conversion path, so decisions about what to change next are based on evidence rather than instinct. What Pretty Privilege has now is an ecosystem to keep growing on, rather than a site that needs replacing every time the offer shifts.
- Custom landing pages built for individual giveaway campaigns
- Membership plans redesigned to be clear and comparable
- Backend integrations rebuilt across the tool stack
- A CRO audit guiding what gets changed next
The process
Audit and discovery.
Mapping the tool stack and auditing the conversion path end to end.
Conversion strategy.
Prioritising the changes with the most impact on paid memberships.
Design and build.
Landing pages and key sections designed and built in Webflow.
Integrations and ongoing iteration.
Rebuilding the backend automations and continuing to improve them as the business changes.
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One less thing to manage
What does marketing need to get moving?
A new website. A campaign. Better search performance. An update that should have happened last week.
You bring the objective. We’ll handle the web part.