How Webhaus designed a website for VillageMaster that explains its retirement village software, from sales and CRM to resident records and maintenance.
Carmen you should now everything here. Please write and let me review
The challenge
Our challenge was to explain a system covering sales, resident records, maintenance and reporting without burying the value in a feature list.
The client approached us with a goal to present a specialist software product clearly to the retirement village operators it is built for.
- A specialist product explained in technical rather than practical terms
- Operators unable to tell quickly whether the system suits them
- Feature depth working against clarity
- No clear path from interest to a demo
The solution
Software sells when a buyer recognises their own problem on the page.
We structured the site around what retirement village operators deal with day to day, sales and CRM, resident records, maintenance and reporting, and showed how VillageMaster handles each one.
The feature detail still sits behind that for the people who want it, but the top level does the qualifying. The path to a demo is short and obvious from anywhere on the site, so an interested operator never has to go looking for it.
- Product framed around operator problems, not feature lists
- A clear explanation of each part of the system
- Detail available without cluttering the main journey
- A short, obvious path to a demo
The process
Discovery and messaging.
Understanding the product, the operators it serves and how they evaluate software.
Copy and structure.
Writing the message and planning a structure that qualifies before it explains.
Design.
Key pages designed on a consistent system, built for clarity.
Build and handover.
Developed, tested, launched, and handed over with CMS training.
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One less thing to manage
What does marketing need to get moving?
A new website. A campaign. Better search performance. An update that should have happened last week.
You bring the objective. We’ll handle the web part.