Supplies, installs and maintains timber flooring for residential and commercial projects.
Awesome Timber Floors is Queensland’s premier real timber provider. But their website looked like it was built in the 2000s and abandoned. Navigation, site architecture, and overall look and feel were very outdated and did not match the quality of work that Awesome Timber Floors was providing.
We rebuilt the website from scratch on Webflow to provide a CMS that is scalable and adaptable to the client’s needs, and built it on a design system that keeps the site consistent.
The challenge
Our challenge was to rebuild a website that had sat untouched for years, and to leave the team with something they could actually grow into.
The client approached us with a goal to bring their online presence up to the standard of their timber work.
- A decade old website that was never updated
- Navigation and site architecture that made the range hard to browse
- A look and feel well below the quality of the work being delivered
- No practical way for the team to update the site themselves
The solution
We rebuilt the site from scratch rather than patching it.
The company had years of work worth showing and no sensible way to show it, so we started with structure: clear navigation, an architecture that matches how people actually shop for flooring, and pages that separate supply, installation and maintenance instead of blurring them.
The build sits on Webflow, on a design system that keeps every page consistent as new products and projects get added. The CMS is set up to scale with the business, so the team can publish without breaking the layout. That is the difference between a site that ages well and one that gets abandoned again.
- Navigation and architecture rebuilt around how people shop
- A design system that keeps every page consistent
- A Webflow CMS that scales with the business
The process
Discovery and architecture.
Auditing the old site and mapping a structure that matches how customers search for flooring.
Design system.
Building a consistent set of components before designing any pages.
Design.
Key pages designed on that system, with the timber work front and centre.
Build and handover.
Developed in Webflow, tested, launched, and handed over with CMS training.
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One less thing to manage
What does marketing need to get moving?
A new website. A campaign. Better search performance. An update that should have happened last week.
You bring the objective. We’ll handle the web part.